Today the must have in our bag collection is definitely a Gucci. Thanks to Aldo Gucci who was very effective and aggressive in his marketing and left his marked in the Gucci empire for sure. One effective method of marketing is to sponsor celebrities to carry your brand, which Aldo did. The celebrities were wearing Gucci outfits, including bags of cos, heavily photograpghed and creating a worldwide buzz. The company struck gold in the late 60s, when Jackie Kennedy Onassis, Amercia's First Lady of Fashion, favoured their designs.
Gucci had since give a modern twist to the design of the bag, adding the iconic bamboo with an additional shoulder strap to give it another look altogether. However, the structure still remains.
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| The new Jackie bag-a collectors item |
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| Jackie bag in Catherine prints |
We have the new Jackie bag in store. Yes, the bag is name after Jackie Kennedy. What do I have to do to get a bag name after myself????
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